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Pulse Arts is creating a curricular framework for Bay Area arts organizations and secondary arts educators to serve as a guidebook for intergenerational and multicultural student leadership through the development and realization of public visual and performing arts projects within their communities. This will influence the future faces and leadership styles of the arts by helping build a workforce that understands the value of social conscience, cultural influence, and creative impact.
The curriculum will focus on leadership, social justice and activism through the arts. Students will develop projects around significant issues in their communities and organize public events showcasing their efforts through an exhibition or performance. Through the organization of these events, students will be mentored by industry professionals and taught about careers and leadership in the following 4 focus areas:
Students learn about professional art making through collaborating, creating and showing original works in a public setting. Mentors are professional creatives including artists, directors, choreographers, musicians, designers, painters, dancers, etc.
Students learn about management and marketing through publicizing and coordinating a public exhibition and/or performance. Mentors are professional creatives, business owners, staff, officers and board members of arts organizations, etc.
Students learn about planning, teaching, and mentoring through working with younger youth and engaging them in the process of collaborative creation. Mentors are teachers, teaching artists, coaches, etc.
Arts Production and Installation
Students learn about technical and/or managerial operations involved when producing and managing live events. Mentors are electricians, set builders, lighting designers, sound engineers, professional promoters, curators, etc.
Arts organizations can use the curriculum to build and/or enhance educational programs which include after school programs, school artist-in residence programs, mentorship/internship programs, and workshops.
Visual and Performing Arts teachers, and Career Technical Education teachers in the Arts Media and Entertainment industry sector can use the curriculum to enhance and build programs around viable careers in the arts. The guide will also support work around student leadership in arts fields, which is one of the 11 elements of a high quality career technical education program.
Proposed Curricular Components:
Organization and design
Planning and Evaluation
Finance and Fundraising
Leadership structure and project management
Public Relations and Advocacy
Marketing and Publicity
Employability and Career Skills
City government and permits
Mentorships and Internships
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Pulse Arts has been granted our first award of $5000 to bring the community of Sonoma County together around the theme Why Arts Matter. We will be hosting 3 public events in collaboration with the Windsor Arts Now Community, The Movement Lab, The Nueva School for the Arts, and Bow and Arrow Clothing. All events will be hosted by The Heartcore MC, Radioactive.
The events will be documented by a professional videographer and published online. Hopefully it will be shown at local school board and/or community meetings. Community members of all ages will be invited to actively demonstrate WHY ARTS MATTER through participation in these events and through interviews with the facilitators.
1. I AM VIBRANT will involve a collaborative mural painting project at the Windsor Town Green in collaboration with local visual and performing hip hop artist Wood Rowe Farguheson Jr. aka MC Radio Active (The Heartcore Emcee) . The mural will be designed by Wood Rowe Farguheson on large plywood sheets and painted by participating community members.
2. I AM ABLE will involve a positive kid-friendly Hip Hop gathering in collaboration with MC Radio Active (The Heartcore Emcee) , and The Movement Lab Dance Studio. Extraordinary, an all-abilities dance company will perform along with local artists of all ages. 2 hour event
3. I AM BEAUTIFUL, a free professional photo shoot for community members at the Plaza Park in Cotati in collaboration with Mercedes Hernandez at Bow and Arrow Clothing. 2 hour event
WHY ARTS MATTER will serve to activate the public space and community in which it will occur by bringing together individuals of all backgrounds and abilities to engage in positive creative activities around the theme of empowerment through the arts, and be a part of a short film documenting the process. Community members will be asked WHY ARTS MATTER and how it the arts have impacted their lives. In addition, the film will be used to promote and support the establishment of arts programs in public schools.
Participants will be reached through a robust social media campaign announcing each event 4 weeks in advance. Additionally, fliers and posters will be printed and distributed at local businesses, schools (with permission), and creative agencies.
1. Engage community members of all ages in a creative process and interactive arts experience: Visual, Media, and Performing Arts
2. Host a series of free and positive community events in public spaces that bring people together around a common creative theme: Why Arts Matter
3. Create a film that can demonstrate and illustrate the importance of the arts and arts education and can be used as an advocacy tool in the community.